The Story of a Dutch Family Shoe Company
Long years of cooperation with the absolute top of the shoe industry gave Reinhard Frans a great amount of experience. To realize the family’s ‘dream’ they have started building the atelier in 2008. The atelier was finished at the end of 2012, and in that same year they opened their first Flagshipstore in Apeldoorn.
Reinhard Withaar worked close together with his sons Laurens and Jasper. They joined their father in order to establish the brand and identity of Reinhard Frans. The cooperation gave such a synergy that they opened multiple stores in fast pace.
Quality and exclusivity are the basic ingredients of the Reinhard Frans collection. We work with the best tanneries in the leather industry. Combined with the fixed affordable price for all the handmade shoes in store and online it is a unique product.
Another unique feature of Reinhard Frans comes with the customization. We produce our shoes in a modular system. This gives the client the opportunity to choose their own last, model, type of leather, type of sole and many more options. Even the most artistic option of patina is possible within this feature. Patina is the art of painting shoes manually with different layers of colors. This gives the leather its special effects.
Everything Reinhard Frans creates is completely designed and developed internally. The passion for the production process comes with the people. All employees in our team of specialists have a great passion for ‘handmade’ shoes. We believe that is the only possible way to create this handmade collection of pure luxury.
To create the affordable price of €180 Euro’s we have redesigned the traditional supply chain. Our handmade shoes are shipped directly from our atelier to our own flagshipstores. There aren’t any other retailers that sell Reinhard Frans. This way several steps are removed from the production process, which is favorable for the customer.
Reinhard Frans has big dreams for the future; we cannot wait to conquer the world with our handmade shoes. For now we have opened 9 stores in Belgium and The Netherlands and an online shop. The German and English market will follow in the future.
We welcome you in our stores to experience the world of Reinhard Frans. Dive into all the possibilities we can offer and create your perfect pair of handmade shoes.